A.  Internet Cost/Benefit Should be Monitored
	1.  What level of access is needed?
		a.  Dial-up, normal phone line {Lowest Level ($18-$50/month) 
		b.  ISDN ($65-$150/month)
		c.  Dedicated line ($125-$175/month)
		d.  Dialup LAN ($125-$175/month)
		e.  Dedicated Line/LAN, Frame Relay {Highest Level ($300/month)
	     All of the above except the normal line Dial-up have significant 
	     set up & equipment cost.  Also, generally more Web Page storge 
	     space and hit rates are allowed as your service costs increase
	2.  Monitor Results
		a.  Internet as a resource or marketing will be supplemental,
		     not a replacement for traditional methods	
		b.  Determine a way to monitor effectiveness
			*  Surveys
			*  Compare names from Web page check-ins & email
			    with actual sales or jobs
B.  Be prepared to increase your access level as your effectiveness increases
	1.  As a result of self monitoring
	2.  As a result of provider notifying you of surpassing the
	     allowed hit rate limit for your service level

RETURN TO OUTLINE