Business Benefits!

A.  EMAIL
	1.  Slashing postage & phone bills
	2.  Reducing the "phone tag" problem
	3.  Automatic documentation of communications
B.  WWW
	1.  Many manufacturers are putting update information on their web sites
	2.  UPS & Federal Express offer package tracking at their web sites
	3.  AT&T offer an 800 number directory at their site
	4.  The Postal service has a ZIP+4 directory at their site
	5.  There is even a site which has satellite mapping
	6.  Stock market info galore
	7.  Many experts in particular fields have web pages with information
	8.  Research government archives
C.  FTP 
	1.  Save software costs
	2.  Quickly find fixes to software driver problems (download updates)
D.  WEB PAGES
	1.  These are used to get information out rather than get information in
	2.  Web Page rights are nearly always automatically provided with any internet
	     service    
	3.  Why your business needs a web page, even if you do not market nationally
		a.  More & more the internet is being used regionally
		b.  Example -A Community Bridge
		c.  People and companies planning to move to the area are using the Internet
		     for information
		d.  Your product or service may be more broadly marketable than you realize
	4.  The purpose of the Web Page falls into one of three categories for businesses
   		a.  DIRECT SALES
			*  Web Page is designed to sell a product, decide now
			*  Products are described and priced on the page
			*  Option to order on-line, or phone number is provided
			*  Pizza Hut & L.L. Bean are examples
		b.  INFORMATION & SERVICES
			*  Site provides useful information to users, users associate name with
			    service or product
			*  Site provides technical support information, saving money on staff
			    needed
			*  Site provides service Example -FedEx
		c.  PURELY PROMOTIONAL
			*  Site is a big entertaining advertisement
			*  Site is designed to instill geewhiz factor
	5.  Advertise the site address & publish it
		a.  Put the site URL (Universal Resource Locator) anywhere you would
	   	     put your business phone number or address
		b.  List your site with the various search engines and reference sites
		     (posting is usually free, some engines will find you anyway)
E.  A NECESSITY?
	1.  Some types of business should consider connection a requirement
	2.  Characteristics of businesses needing connection
		a.  Research/Information oriented (Resources)
		b.  Technology oriented (automated customer support)
		c.  General consumer producers (promotion)
		d.  Retail Sales (more in future)

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